How Much Is Finch Plus?
Next to Stella, and apps like Finch

Updated

Finch Plus costs $9.99 a month or $69.99 a year, per Finch's Help Center, as of October 2026. Stella is your emotional wellness AI: tell her what happened, by voice or text. No streaks, nothing to log.

Stella is not therapy and is not a substitute for professional care.

At a glance

  • Stella

    An AI you talk to, by voice or text. No pet, no streaks, nothing to log.

    $9.99 a month or $59.99 a year in the US

  • Finch logo

    Finch

    A self-care pet app with daily goals, reflections and breathing exercises, per its About page.

    Finch Plus: $9.99 a month or $69.99 a year, as of October 2026

How much is Finch Plus?

Finch Plus costs $9.99 USD a month or $69.99 USD a year, according to Finch's Help Center, as of October 2026. It's optional: Finch says its core self-care features cost nothing to use.

Finch's US App Store listing shows more options than that: ten in-app purchases, all named Finch Plus, from $5.99 to $69.99. The app itself costs nothing to download.

What do you get with Finch Plus?

Extras on top of the core app, according to Finch's Help Center:

  • Customizable goal emojis and extra reflection prompts
  • Every good-vibe option for friends
  • Five newsletter updates a week instead of one
  • An extra daily seasonal reward, extra shop and location slots, and all timer and quiz options

What is Finch?

Finch is a self-care pet app. According to its About page, it pairs daily goals, reflections and breathing exercises with a virtual bird, for iOS and Android. Its App Store listing says it helps people feel prepared and positive, one day at a time.

The key difference

Finch and Stella do different jobs. Finch is a self-care pet app. Stella is an AI you talk to.

You tell Stella what happened, or what you keep putting off, by voice or text. She keeps what you've told her in mind, tells you straight but kindly, and helps you find the words or choose a small step when you're ready. There is no pet, no streak and nothing to log.

Good news. Weird day. Tell Stella.

When to choose each

  • I want a pet and a daily routine

    Finch (fits better)

    A virtual bird with daily goals, reflections and breathing exercises, per its About page.

    Stella

    No pet, no rewards, no daily goals.

  • I want to start with something that costs nothing

    Finch (fits better)

    Finch says its core self-care features cost nothing to use. Finch Plus is optional.

    Stella

    $9.99 a month or $59.99 a year in the US.

  • Something happened, or I keep putting something off

    Stella (fits better)

    She helps you find the words or choose a small step when you're ready.

    Finch

    Reflections and breathing exercises, per its About page.

Not sure which to pick? Get a second take by text

Finch vs Stella, feature by feature

Stella vs. Finch, checked October 16, 2026
FeatureStellaFinch
In its own wordsA friend to figure it out with.A self-care pet app
How you use itTalk, by voice or textDaily goals and reflections, with a virtual bird
Talking it throughYes, a conversation about what happened (fits better)Reflections and breathing exercises
Pet and rewardsNone. No pet, no rewards.Virtual bird, shops, seasonal rewards (fits better)
Daily goalsNone. Nothing to log, no streaks.Daily goals (fits better)
What it helps withFinding the words or a small stepFeeling prepared and positive, one day at a time
Best forTalking something through when it's happeningA pet and a daily self-care routine
Price$9.99/month or $59.99/year (US)No-cost tier; Finch Plus $9.99/mo or $69.99/yr

Apps like Finch

Six apps people weigh against Finch, each described the way its maker describes it. Prices are as of October 2026.

  • Stella

    Your emotional wellness AI. You talk to her, by voice or text.

  • Daylio

    A self-care bullet journal and mood diary. Seven in-app purchases, from $4.99 to $59.99.

  • How We Feel

    Helps people find the right word for how they feel. It costs nothing to download and shows no in-app purchases.

  • Habitica

    A habit-building app that gamifies tasks and goals with retro RPG elements. Ten in-app purchases, from $0.99 to $47.99.

  • Calm

    Sleep, meditation and relaxation. Its subscribe page lists $16.99 a month or $79.99 a year.

    Compare: Calm price and apps like Calm
  • Headspace

    An expert-led guide to mental health, mindfulness and meditation, with an AI companion, Ebb.

    Compare: Headspace cost and Ebb AI

The honest take

Finch suits you if you want a pet and a daily routine. Stella suits you if you want to talk something through when it's happening, and hear back.

Stella is for adults. She is not therapy and is not a substitute for professional care, and she is not for romance or roleplay, or for someone in crisis. You can use both. More to read: Self-Care Activities That Actually Help When You're Anxious and AI journal apps compared.

How we made this comparison

StellaLabs makes Stella. Every statement here about another app comes from that company's own App Store listing, website or help pages (or an archived copy), or a regulator's public release, or, where the page says so, Apple's search results or whether a site loads, as of . Prices change, so check the listing before you buy; we did not test the other apps.

Sources (10)

Questions about Finch Plus and Stella

How much is Finch Plus?

Finch Plus costs $9.99 USD a month or $69.99 USD a year, according to Finch's Help Center, as of October 2026. Finch's US App Store listing shows ten in-app purchases, all named Finch Plus, priced from $5.99 to $69.99.

What do you get with Finch Plus?

Extras on top of the core app, according to Finch's Help Center: customizable goal emojis, extra reflection prompts, every good-vibe option for friends, and five newsletter updates a week instead of one. Finch Plus is optional.

What are some apps like Finch?

Apps like Finch include Daylio, How We Feel, Habitica, Calm, Headspace and Stella. Going by their App Store listings, Daylio is a mood diary and journal, How We Feel helps you find the right word for how you feel, Habitica turns tasks and goals into a game, Calm is for sleep, meditation and relaxation, and Headspace is an expert-led guide to mental health, mindfulness and meditation. Stella is an AI you talk to, by voice or text.

What is Stella?

Stella is your emotional wellness AI. Tell Stella what happened, or what you keep putting off, by voice or text. She keeps what you've told her in mind, tells you straight but kindly, and helps you find the words or choose a small step when you're ready. No streaks, nothing to log.

How much does Stella cost?

In the US, Stella is $9.99 a month or $59.99 a year. The App Store shows your local price and renewal terms before you buy.

Is Stella therapy?

No. Stella is not therapy and is not a substitute for professional care.

Tell Stella what happened.

Even the part you're still figuring out. Download the app or send her a text. The app is free to download; a subscription is required to keep using it.

Stella is not therapy and is not a substitute for professional care.

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